Chroma Stationery is an online business providing colour-loving branded and personalised stationery that truly represents the personality of both individuals and businesses. Since it's launch in 2014 Chroma has supplied stationery for website customers across 28 countries and in bulk to the likes of Boots Ltd, American Airlines, Estee Lauder, Schuh, Soap & Glory, ITV & White Stuff for events, product launches, staff/client/influencer gifts and workshops.
1. Who are you outside of being the founder of Chroma Stationery?
I am a dachshund owner, advocate of women in business and young entrepreneurship, entrepreneur, public speaker and mentor.
2. For you, what is the ‘why’ behind Chroma Stationery and how did it begin ?
Product wise, I didn’t like what was on the market. I wanted to be able to offer limitless, affordable, personalised stationery. Chroma was my final major project whilst in my final year at Uni. After graduating I decided to really go for it and launched a Kickstarter in order to raise enough money to launch the brand properly.
But ultimately I always wanted to create products and a positive brand that makes people happy.
3. I can imagine, there were probably times when it got tough juggling your studies and what you were creating. How did you keep the vision alive?
Luckily when I set Chroma up at Uni, it was also my final major project so my studies and the business were combined. It was however tricky making sure that Chroma fitted the criteria of my course, whilst still becoming the brand I wanted it to be. In the end, I decided to focus on finishing my degree and then made tweaks and changes later on, once I had graduated.
4. Tell us about a key turning point (positive or challenging) in the journey of Chroma Stationery and what you learnt from this.
The first one was when Lily Pebbles mentioned her notebook in a video, in 2016, when I had just started. The mention caused a HUGE influx in orders, from a few a month to 60 in a night… that was when I realised; this could be big!
I’ve since had similarly huge moments – American Airlines ordering a huge number of notebooks, when I was nominated for a Great British Entrepreneur Award, when Zoella mentioned her diary causing hundreds of orders… they’ve all been “pinch me” moments.
A challenging one has definitely been managing the growth of the brand, knowing when to make big steps or changes has always been hard.
5. What non-cliche advice would you give to university students/graduates/young people that are thinking of or are already CREATING?
Don’t wait for it to be perfect, it never will be. Build a community of people around you and ask for help when you need it – don’t be afraid to reach out.
6. With everything you have done and what you are yet to do, how do you live in the moment?
It isn’t easy. I am a chronic worrier, someone who overthinks everything and tends to be risk averse, so living in the moment can be hard. I think I’ve learnt over the past 4 years that things won’t go the way you plan.
Now I just make sure every decision I make is getting me closer to my final vision, take a deep breath and go for it.
7. What’s next for you? What’s next for Chroma Stationery? What’s the vision?
Things are exciting! Chroma is growing, I am hiring new team member soon, expanding the ranges and growing what we offer. As a brand I want to make big movements towards becoming an eco-friendly brand and personally I want to do more to work with young entrepreneurs and women in business.
Whether you think you can, or you think you can’t. You’re right. - Henry Ford.
Shop Chroma Stationery here